Coverage is a short write-up usually performed by a reader or executive's assistant. It consists of the screenplay's title, log line, a brief synopsis of the script, and an overview (usually no more than a few paragraphs) of what the reader feels were the strong points and weak points of the script. Basic coverage is usually between 3-5 pages long. Sometimes, as little as a single page.
Most coverage will include a "grade" of "pass", "recommend", or "highly recommend". In this case, "passing" means the reader does not recommend the studio or executive buy the script, or even read it. A "recommend" means the script is well-written but needs work and it's up to the exec to take the time to develop it. A "highly recommend" means the script is strong enough to get made, and will be worth the exec's time to develop it.
Basic coverage with a grade is the most common type of coverage there is, as it is the one employed by most agencies and studios. It's a time-saving technique so that an executive doesn't have to read an entire script (they get HUNDREDS a week!) in order to make a decision.
There are many companies and free-lancers that offer coverage as part of their services. This is very beneficial to the writer as he/she is getting professional feedback and insight into their work. Coverage can vary but it usually costs around $100 for basic. A lot of consultants and companies offer other services beyond that, usually with varying levels of feedback. Depending on who you get as a consultant and the depth of the feedback, it can cost anywhere from $200-$2000.
Free feedback can be found on Zoetrope and Done Deal, but be warned that not all of the feedback is from working professionals. Zoetrope has had consistently good feedback from what I've heard.
The trick is, despite the feedback, not many writers are sure HOW to fix the concerns of their readers. That's where an in-depth analysis from a professional consultant is worth looking into.
While I charge for my feedback, my information is free! So if you have any questions at all regarding the biz, I'll do what I can to help. Regardless of who you choose for coverage, make sure you do your homework about the company or person. It's a great way to build your network of associates at the very least!
Good luck with your writing, everyone! I hope this helps!
Best,
Sae Sae
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